Related Books

Marketing Management and Communications in the Public Sector
Language: en
Pages: 273
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

DOWNLOAD EBOOK

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
Public Sector Marketing Communications Volume I
Language: en
Pages: 258
Authors: Ogechi Adeola
Categories: Business & Economics
Type: BOOK - Published: 2022-10-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons
Marketing Management and Communications in the Public Sector
Language: en
Pages: 296
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Routledge

DOWNLOAD EBOOK

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketi
Marketing the Public Sector
Language: en
Pages: 573
Authors: Seymour H. Fine
Categories: Business & Economics
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

DOWNLOAD EBOOK

The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that
Marketing in the Public Sector
Language: en
Pages: 466
Authors: Nancy R. Lee
Categories: Business & Economics
Type: BOOK - Published: 2006-10-16 - Publisher: Pearson Education

DOWNLOAD EBOOK

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci