Marketing Insights from A to Z

Marketing Insights from A to Z
Author :
Publisher : Wiley + ORM
Total Pages : 234
Release :
ISBN-10 : 9781118045619
ISBN-13 : 1118045610
Rating : 4/5 (19 Downloads)

Book Synopsis Marketing Insights from A to Z by : Philip Kotler

Download or read book Marketing Insights from A to Z written by Philip Kotler and published by Wiley + ORM. This book was released on 2011-01-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.


Marketing Insights from A to Z Related Books

Marketing Insights from A to Z
Language: en
Pages: 234
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2011-01-06 - Publisher: Wiley + ORM

DOWNLOAD EBOOK

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights
Marketing to Gen Z
Language: en
Pages: 247
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2018-03-26 - Publisher: AMACOM

DOWNLOAD EBOOK

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this
Marketing to Millennials
Language: en
Pages: 220
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2013-07-10 - Publisher: AMACOM

DOWNLOAD EBOOK

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The
InstaBrain
Language: en
Pages: 232
Authors: Sarah Weise
Categories:
Type: BOOK - Published: 2019-03-24 - Publisher: Bixa

DOWNLOAD EBOOK

In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming ba
B2B Brand Management
Language: en
Pages: 368
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2006-09-22 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies