Download or read book Marketing for Pharmacists written by David A. Holdford and published by American Pharmacists Association (APhA). This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing? How is marketing different from selling? How will better marketing skills enhance a pharmacist's professional pharmacy practice? These questions and many more are answered in this comprehensive and practical resource for pharmacists and pharmacy students. Marketing theory is augmented by case studies, vignettes and examples all specific to pharmacy practice.