Strategic Marketing Channel Management

Strategic Marketing Channel Management
Author :
Publisher : McGraw-Hill Companies
Total Pages : 520
Release :
ISBN-10 : PSU:000019322209
ISBN-13 :
Rating : 4/5 (09 Downloads)

Book Synopsis Strategic Marketing Channel Management by : Donald J. Bowersox

Download or read book Strategic Marketing Channel Management written by Donald J. Bowersox and published by McGraw-Hill Companies. This book was released on 1992 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, includ