Download or read book Marketing and Service Innovation Interaction written by and published by Penerbit NEM. This book was released on 2024-02-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope that this book can contribute to supporting the learning process in the dynamic capability approach in hospitality and service industries.