Download or read book Market Research Matters written by Robert S. Duboff and published by John Wiley & Sons. This book was released on 2000-03-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.