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Managing Social Media and Consumerism

Managing Social Media and Consumerism
Author :
Publisher : Springer
Total Pages : 246
Release :
ISBN-10 : 9781137281920
ISBN-13 : 1137281928
Rating : 4/5 (20 Downloads)
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Book Synopsis Managing Social Media and Consumerism by : . Rajagopal

Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.


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