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Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes cove
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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overvie
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Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integr
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Type: BOOK - Published: 2018-03-09 - Publisher: "O'Reilly Media, Inc."
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consu
Language: en
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Type: BOOK - Published: 1991 - Publisher: McGraw-Hill Companies
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process
