Download or read book Managing Emotional Appeal in Advertising written by Pramod Rao and published by . This book was released on 2008 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements. A punchline in an advertisement accompanied wi