Managing and Marketing Tourist Destinations
Author | : Metin Kozak |
Publisher | : Routledge |
Total Pages | : 263 |
Release | : 2010-11 |
ISBN-10 | : 9781136904752 |
ISBN-13 | : 1136904751 |
Rating | : 4/5 (52 Downloads) |
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.