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Machiavelli, Marketing, and Management

Machiavelli, Marketing, and Management
Author :
Publisher : Psychology Press
Total Pages : 260
Release :
ISBN-10 : 0415216699
ISBN-13 : 9780415216692
Rating : 4/5 (99 Downloads)
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Book Synopsis Machiavelli, Marketing, and Management by : Phil Harris

Download or read book Machiavelli, Marketing, and Management written by Phil Harris and published by Psychology Press. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.


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"From the NPR host of The Indicator and correspondent for Planet Money comes an “accessible, funny, clear-eyed, and practical” (Sarah Knight, New York Times