Download or read book Liking Ike written by David Haven Blake and published by Oxford University Press. This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.