Download or read book Lean-Driven Innovation written by Norbert Majerus and published by CRC Press. This book was released on 2017-07-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Goodyear‘s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product develo