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Knowledge-Based Marketing

Knowledge-Based Marketing
Author :
Publisher : SAGE
Total Pages : 290
Release :
ISBN-10 : 1412900034
ISBN-13 : 9781412900034
Rating : 4/5 (34 Downloads)
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Book Synopsis Knowledge-Based Marketing by : Ian Chaston

Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.


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Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
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While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing e
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Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational Corporations in today's global context. The implementation
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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examp