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Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2001-06-18 - Publisher: John Wiley & Sons
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Language: de
Pages: 344
Pages: 344
Type: BOOK - Published: 2002-11-12 - Publisher: John Wiley & Sons
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Com
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
