Download or read book Introduction to Market Research Using the SAS System written by and published by SAS Press. This book was released on 1994 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.