Download or read book International Business Strategy in Emerging Country Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2008-03-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.