Download or read book Integrated Digital Marketing in Practice written by Andrew Corcoran and published by Cambridge University Press. This book was released on 2023-04-30 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.