Download or read book In Search of European Excellence written by Robert Heller and published by . This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.