Download or read book Impact of a Brand on Consumer Decision Making Process written by Seymur M. Guliyev and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty first century age has biggest changes on marketing strategies of organizations and institutions. These changes help companies to be very competitive and sustainable in the complicated market. Rindell (2008) mentions that modern consumers survive in a world where purchase of goods and services is enormous and continuous. Success of companies already depends on the amount of information gathered with regards to the purchasing attitudes of consumers. Hess (et all, 2011) explains that companies are interested in developing strong and effective brands leading to long term and customer relationships. And it helps companies to survive.