Download or read book IIMA - The Persuasive Manager written by M M Monippally and published by Random House India. This book was released on 2016-10-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.