Download or read book How Sponsored TV Ads Effect Brand Perception written by Nika Petauer and published by . This book was released on 2020 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through sports sponsorship advertisements, brands can be exposed to a global audience and attract millions of potential customers in their target market, which is why sports sponsorship is one of the most successful marketing strategies when it comes to customer-oriented communication. This master thesis aims to determine how sponsored television advertisements can affect the customer's perception of the sponsor brand on the TV ad. Additionally, it attempts to identify how sponsored TV advertisements can influence the customer's willingness to purchase sponsor products. The Independent Sample T-Test is used in this study to examine the two hypotheses that aim to identify the difference if the sponsee's logo is present on a TV ad or not and how this affects the consumer perception of the sponsor and customer willingness to purchase sponsor's products. Moreover, the online questionnaire is used to collect the empirical data of the participants and to measure their interest in football and the UEFA Champions League. The main finding of this study is that a sponsee's logo on a TV ad increases the willingness of consumers to purchase the advertised product. The sponsors can be confident that the sponsored TV advertisements will have a positive impact on the purchasing of their products by consumers interested in the sponsored sports competition.*****Through sports sponsorship advertisements, brands can be exposed to a global audience and attract millions of potential customers in their target market, which is why sports sponsorship is one of the most successful marketing strategies when it comes to customer-oriented communication. This master thesis aims to determine how sponsored television advertisements can affect the customer's perception of the sponsor brand on the TV ad. Additionally, it attempts to identify how sponsored TV advertisements can influence the customer's willingness to purchase sponsor products. The Independent Sample T-Test is used in this study to e