Download or read book Harvesting the Dream written by Kate Heyhoe and published by John Wiley & Sons. This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Trincheros treated wine as a business rather than an ego-boosting pastime for the already wealthy. They understood what customers wanted and unhesitatingly gave it to them. As a result, wine began to lose its image as the beverage of the elite and became a staple on dinner tables across America. At the same time, runaway demand for White Zinfandel catapulted Sutter Home to the fourth largest winery in the country. But there's far more to the Sutter Home story than just business success. This is the rare story of a large and successful business that remains family owned and continues to operate on the basis of professional and personal integrity. Genuine, generous, and humble, the Trincheros stand out in glitzy Napa Valley for their philanthropy, world-class employee programs, and long-term community involvement.