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Handbook of Service Marketing Research

Handbook of Service Marketing Research
Author :
Publisher : Edward Elgar Publishing
Total Pages : 629
Release :
ISBN-10 : 9780857938855
ISBN-13 : 0857938851
Rating : 4/5 (55 Downloads)
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Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy


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