Related Books

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Language: en
Pages: 529
Authors: Panwar, Upendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2016-04-11 - Publisher: IGI Global

DOWNLOAD EBOOK

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to t
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Language: en
Pages: 507
Authors: Rozenes, Shai
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between cu
Handbook of Service Marketing Research
Language: en
Pages: 629
Authors: Roland T. Rust
Categories: Business & Economics
Type: BOOK - Published: 2014-02-28 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
Handbook of Research on Organizational Culture Strategies for Effective Knowledge Management and Performance
Language: en
Pages: 394
Authors: Tessier, Dana
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Organizations are facing major disruptions in technology, consumer preferences, and in the makeup of their workforce, and as a result, they will need to adapt t
Strategic Marketing Management and Tactics in the Service Industry
Language: en
Pages: 415
Authors: Sood, Tulika
Categories: Business & Economics
Type: BOOK - Published: 2017-03-20 - Publisher: IGI Global

DOWNLOAD EBOOK

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can