Download or read book Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation written by Al-Hakim, Latif and published by IGI Global. This book was released on 2016-04-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.