Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1781004978
ISBN-13 : 9781781004975
Rating : 4/5 (78 Downloads)

Book Synopsis Handbook of Research on Customer Equity in Marketing by : V. Kumar

Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves as a comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and students worldwide.


Handbook of Research on Customer Equity in Marketing Related Books

Handbook of Research on Customer Equity in Marketing
Language: en
Pages: 0
Authors: V. Kumar
Categories: Customer equity
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
Handbook of Research on Customer Equity in Marketing
Language: en
Pages: 521
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
Customer Equity
Language: en
Pages: 228
Authors: Robert C. Blattberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Customer Equity Management
Language: en
Pages: 552
Authors: Roland T. Rust
Categories: Customer equity
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

DOWNLOAD EBOOK

This book includes a practical framework with applied cases, and award-winning research.