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Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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Authors: Gbadamosi, Ayantunji
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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
Exploring the Dynamics of Consumerism in Developing Nations
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As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer con
Religion and Consumer Behaviour in Developing Nations
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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the globa
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Localizing Global Marketing Strategies: Emerging Research and Opportunities
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Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa