Handbook of Entrepreneurship and Marketing
Author | : Ian Fillis |
Publisher | : Edward Elgar Publishing |
Total Pages | : 480 |
Release | : 2020-07-31 |
ISBN-10 | : 9781785364570 |
ISBN-13 | : 178536457X |
Rating | : 4/5 (70 Downloads) |
Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.