Handbook of Consumer Behavior

Handbook of Consumer Behavior
Author :
Publisher : Prentice Hall
Total Pages : 634
Release :
ISBN-10 : UCSC:32106018498300
ISBN-13 :
Rating : 4/5 (00 Downloads)

Book Synopsis Handbook of Consumer Behavior by : Thomas S. Robertson

Download or read book Handbook of Consumer Behavior written by Thomas S. Robertson and published by Prentice Hall. This book was released on 1991 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.


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