Download or read book Going Attractions: The Definitive Story of the American Drive-In Movie written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A product of post World War II optimism, the drive-in movie theater emerged as the perfect blend of entertainment and car culture. Fueled by the baby boom, drive-ins became an integral part of the American teenage experience.. But in the late 60s, the culture changed drastically in the United States, sending the drive-in business into a downward spiral for almost three decades with successive blows from political and economic conditions and new inventions like the multi-plex and home video.. In light of the recent resurgence of drive-in theaters, Going Attractions studies the factors that affected the drive-in's dramatic rise, decline and rebirth, and examining how American culture and family have evolved in the last 60 years.