Global Innovation Management
Author | : J. Christopher Westland |
Publisher | : Palgrave Macmillan |
Total Pages | : 0 |
Release | : 2008-04-15 |
ISBN-10 | : 0230524915 |
ISBN-13 | : 9780230524910 |
Rating | : 4/5 (15 Downloads) |
Download or read book Global Innovation Management written by J. Christopher Westland and published by Palgrave Macmillan. This book was released on 2008-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/