Getting Innovation Right
Author | : Seth Kahan |
Publisher | : John Wiley & Sons |
Total Pages | : 0 |
Release | : 2013-03-11 |
ISBN-10 | : 1118378334 |
ISBN-13 | : 9781118378335 |
Rating | : 4/5 (34 Downloads) |
Download or read book Getting Innovation Right written by Seth Kahan and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.