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Language: en
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Type: BOOK - Published: 2007-01-18 - Publisher: Routledge
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
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"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable f
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Type: BOOK - Published: 2013-07-18 - Publisher: Routledge
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individ
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Pages: 332
Pages: 332
Type: BOOK - Published: 2000 - Publisher: Financial Times/Prentice Hall
Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically str
Language: en
Pages: 286
Pages: 286
Type: BOOK - Published: 2018-12-21 - Publisher: Routledge
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telec