Entrepreneurship Strategy
Author | : Lisa K. Gundry |
Publisher | : SAGE Publications |
Total Pages | : 425 |
Release | : 2006-08-14 |
ISBN-10 | : 9781452262444 |
ISBN-13 | : 1452262446 |
Rating | : 4/5 (44 Downloads) |
Download or read book Entrepreneurship Strategy written by Lisa K. Gundry and published by SAGE Publications. This book was released on 2006-08-14 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.