Emerging Research on Islamic Marketing and Tourism in the Global Economy
Author | : El-Gohary, Hatem |
Publisher | : IGI Global |
Total Pages | : 331 |
Release | : 2014-07-31 |
ISBN-10 | : 9781466662735 |
ISBN-13 | : 1466662735 |
Rating | : 4/5 (35 Downloads) |
Download or read book Emerging Research on Islamic Marketing and Tourism in the Global Economy written by El-Gohary, Hatem and published by IGI Global. This book was released on 2014-07-31 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.