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Dynamics of Marketing of Star Hotels, Products, & Services
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The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research
Marketing and Service Innovation Interaction
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This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope tha
Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods
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"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-comm
Post-COVID Tourism and Hospitality Dynamics
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This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from
Hospitality Marketing
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Authors: Francis Buttle
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin