Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs
Author :
Publisher : Routledge
Total Pages : 314
Release :
ISBN-10 : 9781317155461
ISBN-13 : 1317155467
Rating : 4/5 (61 Downloads)

Book Synopsis Customer Loyalty Programmes and Clubs by : Stephan A. Butscher

Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Routledge. This book was released on 2017-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.


Customer Loyalty Programmes and Clubs Related Books

Customer Loyalty Programmes and Clubs
Language: en
Pages: 314
Authors: Stephan A. Butscher
Categories: Business & Economics
Type: BOOK - Published: 2017-05-15 - Publisher: Routledge

DOWNLOAD EBOOK

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes
Customer Clubs and Loyalty Programmes
Language: en
Pages: 0
Authors: Stephan A. Butscher
Categories: Customer clubs
Type: BOOK - Published: 1998 - Publisher: Gower Publishing Company, Limited

DOWNLOAD EBOOK

The book includes case studies from some of the most successful companies from the UK, Europe, Australia and the USA, including Volkswagen Club, Kawasaki Riders
Loyalty Programs
Language: en
Pages: 0
Authors: Philip Shelper
Categories: Business & Economics
Type: BOOK - Published: 2023-08 - Publisher:

DOWNLOAD EBOOK

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of
Loyalty Schemes in Retailing
Language: en
Pages: 0
Authors: Nicolas Hoffmann
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2013 - Publisher: Forschungsergebnisse der Wirtschaftsuniversität Wien

DOWNLOAD EBOOK

To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers
Data Mining For Dummies
Language: en
Pages: 422
Authors: Meta S. Brown
Categories: Computers
Type: BOOK - Published: 2014-09-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patte