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Customer Experience Strategy - Design & Implementation
Language: en
Pages: 238
Authors: Maurice Fitzgerald
Categories:
Type: BOOK - Published: 2017-04-17 - Publisher:

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Engage hearts, minds and organizations to make customers happierWe will show you howYou probably have lots ideas that will make things better for customers, but
Crafting Customer Experience Strategy
Language: en
Pages: 257
Authors: Sapna Popli
Categories: Business & Economics
Type: BOOK - Published: 2021-05-04 - Publisher: Emerald Group Publishing

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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for busin
UX Strategy
Language: en
Pages: 312
Authors: Jaime Levy
Categories: Business & Economics
Type: BOOK - Published: 2015-05-20 - Publisher: "O'Reilly Media, Inc."

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for exe
Measuring Customer Experience
Language: en
Pages: 166
Authors: Philipp Klaus
Categories: Business & Economics
Type: BOOK - Published: 2014-11-19 - Publisher: Springer

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, thi
The Customer Experience Manual
Language: en
Pages: 189
Authors: Alan Pennington
Categories: Business & Economics
Type: BOOK - Published: 2016-09-14 - Publisher: Pearson UK

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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Exp