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Cross-national Consumer Psychographics

Cross-national Consumer Psychographics
Author :
Publisher : Psychology Press
Total Pages : 164
Release :
ISBN-10 : 0789009625
ISBN-13 : 9780789009623
Rating : 4/5 (25 Downloads)
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Book Synopsis Cross-national Consumer Psychographics by : Lynn R. Kahle

Download or read book Cross-national Consumer Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-published as Journal of Euromarketing, v.8, nos.1-2, 1999. Annotation copyrighted by Book News Inc., Portland, OR


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This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner an