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Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change: Persuasion and Emotional Response

Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change: Persuasion and Emotional Response
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Book Synopsis Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change: Persuasion and Emotional Response by : Elliott McGinnies

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Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change: Persuasion and Emotional Response
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Based upon this general theory of consistency both in the development and the change of atti tudes, the prediction was made in the present experiment that a per
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In order to determine the effect of communication content upon perceptions of a speaker, data from a questionnaire used in 3 previous experiments designed to me
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The final report summarizes the research completed over a ten-year period on variables in several countries associated with persuasion and attitude change. Amon