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When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy
Evangelist Marketing
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Type: BOOK - Published: 2012-01-03 - Publisher: BenBella Books

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In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech ma
The Cult of the Customer
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Authors: Shep Hyken
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Type: BOOK - Published: 2020-03-17 - Publisher: Sound Wisdom

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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t f
Creating Customer Evangelists
Language: en
Pages: 230
Authors: Ben McConnell
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Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains
Creating Customer Evangelists
Language: en
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Authors: Ben Mcconnell
Categories: Business & Economics
Type: BOOK - Published: 2002-11-12 - Publisher: Kaplan Publishing

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For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Update