Covid-19's Impact on Consumer Behavior in Essential Goods Shopping Across Organized, Unorganized, and E-Retail Platforms in Metropolis

Covid-19's Impact on Consumer Behavior in Essential Goods Shopping Across Organized, Unorganized, and E-Retail Platforms in Metropolis
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Total Pages : 0
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ISBN-10 : OCLC:1406801234
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Book Synopsis Covid-19's Impact on Consumer Behavior in Essential Goods Shopping Across Organized, Unorganized, and E-Retail Platforms in Metropolis by : Ganesh Pathak

Download or read book Covid-19's Impact on Consumer Behavior in Essential Goods Shopping Across Organized, Unorganized, and E-Retail Platforms in Metropolis written by Ganesh Pathak and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the month of March 2020, the coronavirus epidemic engulfed the entire globe. Despite the fact that the lockdown caused panic buying for people to stock up on necessities such rice, wheat, packaged foods, home care products, etc., reports indicate that people did not reportedly stock up significantly on sweets and beverages, but rather simply hurried to stock up on necessities. Therefore, the researcher has examined how consumer behaviour has changed as people shop for necessities in the metropolis through organised, unorganised, and online retail platforms during COVID 19. From 195 samples from the Pune metropolitan municipality, the researcher has gathered opinions. The researcher utilised the paired sample t test to examine his hypotheses. Following the study, researchers discovered a change in consumer behaviour while shopping for groceries and FMCG products during COVID 19.


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