Country-of-origin effects on consumer product evaluations

Country-of-origin effects on consumer product evaluations
Author :
Publisher :
Total Pages : 136
Release :
ISBN-10 : 9058084639
ISBN-13 : 9789058084637
Rating : 4/5 (39 Downloads)

Book Synopsis Country-of-origin effects on consumer product evaluations by : Peeter W. J. Verlegh

Download or read book Country-of-origin effects on consumer product evaluations written by Peeter W. J. Verlegh and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Country-of-origin effects on consumer product evaluations Related Books

Country-of-origin effects on consumer product evaluations
Language: en
Pages: 136
Authors: Peeter W. J. Verlegh
Categories:
Type: BOOK - Published: 2001 - Publisher:

DOWNLOAD EBOOK

Product-Country Images
Language: en
Pages: 504
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

DOWNLOAD EBOOK

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
International Marketing and the Country of Origin Effect
Language: en
Pages: 225
Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
Social Judgment
Language: en
Pages: 218
Authors: Muzafer Sherif
Categories: Business & Economics
Type: BOOK - Published: 1980 - Publisher: Praeger Pub Text

DOWNLOAD EBOOK

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general
Country of Origin Effect
Language: en
Pages: 132
Authors: Isaac Cheah
Categories: Business & Economics
Type: BOOK - Published: 2020-06-29 - Publisher: Routledge

DOWNLOAD EBOOK

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business t