Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Author :
Publisher : Routledge
Total Pages : 420
Release :
ISBN-10 : 9781315290874
ISBN-13 : 1315290871
Rating : 4/5 (74 Downloads)

Book Synopsis Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by : Shelby D. Hunt

Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Routledge. This book was released on 2016-09-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.


Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Related Books

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Language: en
Pages: 420
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: Routledge

DOWNLOAD EBOOK

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of market
Marketing Theory
Language: en
Pages: 619
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
Marketing Theory
Language: en
Pages: 512
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
Writing Marketing
Language: en
Pages: 272
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2005-08-24 - Publisher: SAGE

DOWNLOAD EBOOK

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one
The Marketing Book
Language: en
Pages: 679
Authors: Michael Baker
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

DOWNLOAD EBOOK

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it