Download or read book Content Infrastructure Management written by Alexander Benlian and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.