Download or read book Consumer Perception of Sexual Taboo in Ads and Its Effect on the Brand in the Lebanese Market written by Anthony Saade and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of "Taboo" and advertising has a long history of controversy involving issues in Lebanon of both culture and ethnic traditions that might discomfort its viewing audience. Taboo advertisements topics are mostly related to sex, death, drugs, nudity and religion. Although the use of taboos in ads can enhance brand awareness but still it can lead to a negative attitude toward the advertisement, which carries over into negative attitudes toward the brand image and negative purchase intentions. In this thesis we want to understand and analyze the Lebanese consumer perception of sexual taboo in advertisements. We will also separate these consumers into Males and Females groups to study the effect of gender on the perception of sexual taboos. Furthermore we will stress on the effect of the perceived sexual taboo on the brand image, the brand awareness and the purchase intentions. Date.