Download or read book Conference Proceedings Trends in Business Communication 2016 written by Timo Becker and published by Springer. This book was released on 2017-02-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.