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Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2014-01-02 - Publisher: Routledge
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its o
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2005 - Publisher: Routledge
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encycloped
Language: en
Pages: 2000
Pages: 2000
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2009-01-12 - Publisher: Routledge
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market
Language: en
Pages: 104
Pages: 104
Type: BOOK - Published: 2007 - Publisher: Routledge
Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Invest
