Download or read book Concepts and Dialogues across Shifting Spaces in Intercultural Business written by Clara Sarmento and published by Cambridge Scholars Publishing. This book was released on 2022-01-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.